AnEmpire-sizedmomentforthegalaxy’sbiggestfranchise

In2024,DisneyConsumerProductslaunchedavillain-centric,multi-channelStarWarsprogramdesignedtokeepthesagainthespotlightanddriveretailmomentum.

Industry

  • Consumer Products

Services

  • AR & Immersive Experiences
  • Content Creation
  • Creative Strategy
  • Digital Production
  • Experiential & Live Events
  • Production Design
  • Shoot Production
  • Post-Production & Editing
Case Study Primary Stats

Challenge

WithnotheatricalreleaseonthecalendarandrecentDisney+seriesnotdrivingthesamelevelofculturalmomentum,StarWarsneededaheadline-grabbingmomentthatcouldcommandattention,energizefans,andputthefranchisebackinthespotlight.

Approach

Wecreatedalarge-scale,real-worldtakeoverthattransformedaniconiclandmarkintoaStarWarsstatementandanchoredthebroaderretailprogram.Thegoalwassimple:turnproductintoaculturaleventanddeliverthekindofmomentthefranchisedemanded.

Case Study Primary Stats

Impact

UNFOLDbroughttheEmpire’sgreatestvillaintoNewYork’sgreatestlandmark.TheEmpireStateBuildingbecamethecanvasforafive-minutelightshowsyncedto“TheImperialMarch,”turningtheskylineintoaStarWarsspectacleandgivingthebroaderprogramaheadline-worthyculturalmoment.

Weledcreativedevelopment,branding,andcollateralacrossthelaunchandsupportingactivations.AprivaterooftopviewingatVirginHotelsNYCwelcomed150+media,influencers,andVIPs,showcasing85+productsfrom40+licensees.ImmersivefanandretailexperienceswithHasbroandAmazonextendedthetakeoverbeyondthelightshow.