PoweringParamount+socceratscale
UNFOLDpartnerswithParamount+tosupportUEFAChampionsLeagueandglobalsoccerprogrammingthroughhigh-volumedisplay,OOH,andmotionassetproduction.Foroverfiveyears,wehavedeliveredacontinuousstreamofdigitalandDOOHcreativedesignedtosupportalways-oncampaignsandlivematchpromotion.
Industry
- Sports
Services
- Digital Production
10+
SoccerLeaguesSupported
1,920+
AssetsDeliveredAnnually
75+
CampaignsPerYear
5+
YearsasParamount+SoccerProductionPartner
Challenge
Supportingglobalsocceratscalerequiresspeed,precision,andconstantadaptability.Campaignsrunconcurrentlyacrossleagues,withfrequentupdatesdrivenbymatchschedules,playerchanges,andreal-timeprogrammingneeds.Tightturnaroundtimesandhighassetvolumedemandasystemthatcanmovequicklywithoutsacrificingaccuracyorconsistency.
Approach
Webuiltaproductionsystemdesignedforscale,combiningclearassetorganization,repeatabledesignframeworks,anda24-hourworkflowacrossteams.Fromstaticdisplaytohigh-impactmotionforDOOH,wedevelopanddeliverassetsquicklywhilemaintainingconsistencyacrosscampaigns,formats,andplatforms.
Impact
UNFOLDhasbecomethego-toproductionpartnerforParamount+soccer,deliveringthousandsofassetsannuallyacrossdisplayandOOH.Oursystemsupportsmultipleleaguessimultaneously,ensuringcampaignsstaylive,accurate,anduptodateinrealtime.
Bycombiningscalewithconsistency,weenableParamount+tomaintainaconstantpresenceacrossplatforms,supportingbothalways-onpromotionandhigh-impactmoments.Ourworkhelpspoweroneoftheplatform’smostvaluablecontentverticals.
