Big screen energy: reframing Regal as the entertainment destination
As the Social AOR for Regal Cinemas, UNFOLD leads social strategy and execution to position the brand as a modern entertainment destination. Our work spans monthly film promotion, premium screen formats, concessions, and in-theater experiences, supported by creator programming, production, event coverage, and media.
Industry
- Entertainment
Services
- Social Strategy
- Content Creation
- Community Management
- Analytics & Reporting
- Creative Strategy
- Experiential & Live Events
- Shoot Production
- Paid Media
63MM
Total Impressions
3MM
Total Engagements
297k
Total Shares
65k
Followers Gained
Challenge
In a crowded entertainment landscape dominated by streaming, Regal faces fragmented attention and shifting audience habits. The challenge is reinforcing the value of the in-theater experience while consistently supporting a high volume of film releases and offerings.
Approach
We redefine Regal’s positioning through audience insights, cultural trends, and performance data. By tailoring content to each platform and framing offerings through a relatable, shareable lens, we turn traditional promotion into culturally relevant storytelling that drives engagement and long-term affinity.
Impact
We transform everyday moments into fandom-driven content, from reimagining popcorn containers as cultural drops to creating junket formats that blend fan credibility with trending conversation. These executions turn product and talent into shareable moments designed to drive engagement and ticket sales.
Our approach continues to deliver strong performance across formats, with consistent engagement and sharing across junkets, product content, and event coverage. At the same time, we support on-the-ground content capture for premieres and activations, extending Regal’s presence beyond theaters and into culture in real time.