Bigscreenenergy:reframingRegalastheentertainmentdestination

AstheSocialAORforRegalCinemas,UNFOLDleadssocialstrategyandexecutiontopositionthebrandasamodernentertainmentdestination.Ourworkspansmonthlyfilmpromotion,premiumscreenformats,concessions,andin-theaterexperiences,supportedbycreatorprogramming,production,eventcoverage,andmedia.

Industry

Entertainment

Services

Social Strategy
Content Creation
Community Management
Analytics & Reporting
Creative Strategy
Experiential & Live Events
Shoot Production
Paid Media

63MM
TotalImpressions
3MM
TotalEngagements
297k
TotalShares
65k
FollowersGained

Challenge

Inacrowdedentertainmentlandscapedominatedbystreaming,Regalfacesfragmentedattentionandshiftingaudiencehabits.Thechallengeisreinforcingthevalueofthein-theaterexperiencewhileconsistentlysupportingahighvolumeoffilmreleasesandofferings.

Approach

WeredefineRegal’spositioningthroughaudienceinsights,culturaltrends,andperformancedata.Bytailoringcontenttoeachplatformandframingofferingsthrougharelatable,shareablelens,weturntraditionalpromotionintoculturallyrelevantstorytellingthatdrivesengagementandlong-termaffinity.

Timmy is serving 🏓 #MartySupreme is showing at Regal this Thursday! Get tickets at the link in bio.
- 9,092,484 impressions
- 375,602 engagements
Your Sam deserves to see this trilogy on the big screen with you 🥲
- 1,343,765 impressions
- 207,537 engagements
When I say I believe in magic, this is what I mean 🃏
- 1,425,881 impressions
- 115,641 engagements
Can’t catch snakes without bait 🐍
- 3,920,167 impressions
- 114,490 engagements

Timmy is serving 🏓 #MartySupreme is showing at Regal this Thursday! Get tickets at the link in bio.
- 9,092,484 impressions
- 375,602 engagements
Your Sam deserves to see this trilogy on the big screen with you 🥲
- 1,343,765 impressions
- 207,537 engagements
When I say I believe in magic, this is what I mean 🃏
- 1,425,881 impressions
- 115,641 engagements
Can’t catch snakes without bait 🐍
- 3,920,167 impressions
- 114,490 engagements

Impact

Wetransformeverydaymomentsintofandom-drivencontent,fromreimaginingpopcorncontainersasculturaldropstocreatingjunketformatsthatblendfancredibilitywithtrendingconversation.Theseexecutionsturnproductandtalentintoshareablemomentsdesignedtodriveengagementandticketsales.

Ourapproachcontinuestodeliverstrongperformanceacrossformats,withconsistentengagementandsharingacrossjunkets,productcontent,andeventcoverage.Atthesametime,wesupporton-the-groundcontentcaptureforpremieresandactivations,extendingRegal’spresencebeyondtheatersandintocultureinrealtime.

#MinecraftMovie tickets are on sale now ‼️ Grab yours before the creepers do 💥 🎬 Coming to Regal April 4. Tickets at link in bio.
- 1,764,452 impressions
- 116,344 engagements
David Corenswet is the most chronically online Superman we’ve ever had.
- 942,555 impressions
- 58,628 engagements
When the advice is so good you don’t even want to use it.
- 5,968,367 impressions
- 76,986 engagements
Imagine being in this audience when @markiplier shows up 🤯
- 507,052 impressions
- 73,811 engagements

#MinecraftMovie tickets are on sale now ‼️ Grab yours before the creepers do 💥 🎬 Coming to Regal April 4. Tickets at link in bio.
- 1,764,452 impressions
- 116,344 engagements
David Corenswet is the most chronically online Superman we’ve ever had.
- 942,555 impressions
- 58,628 engagements
When the advice is so good you don’t even want to use it.
- 5,968,367 impressions
- 76,986 engagements
Imagine being in this audience when @markiplier shows up 🤯
- 507,052 impressions
- 73,811 engagements