Poweringalways-onsocialforSEGA’sglobalfranchisesatscale

UNFOLDpartnerswithSEGAofAmericatodriveawarenessacrosskeytitles,includingPersona3Reload,Metaphor:ReFantazio,andLikeaDragon.Throughfresh,timelysocialcontent,wesupporteachfranchisewithplatform-nativecreativedesignedtoengagefansandgrowreach.

Industry

Gaming

Services

Social Strategy
Digital Production
Shoot Production
Creative Strategy

7M+
OwnedViews
460k+
OwnedEngagements
150k+
FollowersGained(acrossplatforms,YTDworkingwiththem)
1
VeryHappyPersonaCreative

Challenge

SEGA’sportfoliospansdistinctfranchiseswithpassionatefanbasesanduniquecreativeidentities.Thechallengeisshowingupconsistentlyacrosssocialinawaythathonorseachtitle’svoicewhilekeepingpacewiththespeedofinternetculture.

Beyondmajorcampaignbeats,thereisanopportunitytobuildasustainedpresencethatbalancesevergreenstorytellingwithreactive,trend-drivencontenttokeepeachtitleculturallyrelevantovertime.

Approach

WepartnerwithSEGAasanextensionoftheirsocialteam,developingsocial-firstcreativethatcanflexacrosstitles,moments,andplatforms.Always-oncontentreinforceseachfranchise’sworldandcharacters,whilereactiveexecutionstapintoreal-timeculturalconversation.

Bytailoringtoneandcreativeapproachtoeachtitle,weensurePersona,Metaphor,andLikeaDragonshowupauthenticallywhilebenefitingfromacohesivesocialstrategy.Wealsosupportkeycampaignmomentsthroughliveshootsandhigh-impactcontentdesignedtoamplifylaunches,updates,andannouncements.

le poisson steve 🐠✨
- 703k impressions
- 46k engagements
Saving the world of Metaphor: ReFantazio, one cheeky response at a time.
- 219.9k impressions
- 1.9k engagements
we know you know
- 475k impressions
- 31.2k engagements
eating my bread and burning my dread
- 315k impressions
- 35.1k engagements

Impact

Wehavebuiltascalablecontentsystemthatallowsmultiplefranchisestoshowupconsistentlyacrosssocial,balancingdistinctcreativeidentitieswithaunifiedapproachbuiltforspeedandrelevance.

Bycombiningalways-onstorytellingwithreal-timeexecution,wecontinuetogrowengagementandaudiencereachacrossSEGA’ssocialchannels,helpingeachtitlestayactiveinfanconversationandculturallyrelevantbetweenmajorreleases.

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UNFOLDisavaluablepartnerforSEGAATLUSacrossseveralofourmostbelovedIP.Startingwithstrategyanddeliveringwithexecution,theyarehighlycollaborative,flexibleandtrusted-andtrulyanextensionofourteamatSEGA.TheirpassionandknowledgeofourIPisequallyimportant,withanabilitytotapintoaudiencefirstinsightsanddeliverauthenticandengagingcontentinahighlydynamicmarketplace.

RyanLacinaVPProductMarketing&CommunitySEGAofAmerica