Powering always-on social for SEGA’s global franchises at scale
UNFOLD partners with SEGA of America to drive awareness across key titles, including Persona 3 Reload, Metaphor: ReFantazio, and Like a Dragon. Through fresh, timely social content, we support each franchise with platform-native creative designed to engage fans and grow reach.
Industry
- Gaming
Services
- Social Strategy
- Digital Production
- Shoot Production
- Creative Strategy
7M+
Owned Views
460k+
Owned Engagements
150k+
Followers Gained (across platforms, YTD working with them)
1
Very Happy Persona Creative
Challenge
SEGA’s portfolio spans distinct franchises with passionate fan bases and unique creative identities. The challenge is showing up consistently across social in a way that honors each title’s voice while keeping pace with the speed of internet culture.
Beyond major campaign beats, there is an opportunity to build a sustained presence that balances evergreen storytelling with reactive, trend-driven content to keep each title culturally relevant over time.
Approach
We partner with SEGA as an extension of their social team, developing social-first creative that can flex across titles, moments, and platforms. Always-on content reinforces each franchise’s world and characters, while reactive executions tap into real-time cultural conversation.
By tailoring tone and creative approach to each title, we ensure Persona, Metaphor, and Like a Dragon show up authentically while benefiting from a cohesive social strategy. We also support key campaign moments through live shoots and high-impact content designed to amplify launches, updates, and announcements.
Impact
We have built a scalable content system that allows multiple franchises to show up consistently across social, balancing distinct creative identities with a unified approach built for speed and relevance.
By combining always-on storytelling with real-time execution, we continue to grow engagement and audience reach across SEGA’s social channels, helping each title stay active in fan conversation and culturally relevant between major releases.
UNFOLD is a valuable partner for SEGA ATLUS across several of our most beloved IP. Starting with strategy and delivering with execution, they are highly collaborative, flexible and trusted - and truly an extension of our team at SEGA. Their passion and knowledge of our IP is equally important, with an ability to tap into audience first insights and deliver authentic and engaging content in a highly dynamic marketplace.