Turning Truly into a culture-led brand through IRL-first storytelling

As Social AOR, UNFOLD helps shape Truly into a culturally fluent brand that shows up in the zeitgeist, not just on marketing calendars. By tapping into fandom, trends, and real-world experiences, we build a social presence that drives both online engagement and IRL impact.

Industry

Food & Beverage

Services

Social Strategy
Content Creation
Creator & Influencer Partnerships
Community Management
Experiential & Live Events
Creative Strategy
Shoot Production

6MM
Total Impressions
30k
Average Impressions
123k
Total Engagements
271k
Total Shares

Challenge

The hard seltzer category is highly saturated, with fast-moving trends and little brand differentiation. Truly needs a social presence that feels native to internet culture, capable of standing out, driving conversation, and building real audience connection.

Approach

We build a culture-first social engine designed to identify trends early and activate quickly. By combining reactive content, creator collaboration, and IRL-first storytelling, we create highly shareable moments that translate online momentum into real-world participation.

holding space for these 💅
- 9,751,73 impressions
- 22,724 engagements
spray it, don't say it 🤫
- 731,358 impressions
- 19,745 engagements
winter weather's chill. you don't have to be 🔥
- 1,006,618 impressions
- 12,416 engagements
hard body, hard seltzer 💪
- 105,225 impressions
- 7,091 engagements

Impact

We turn fast-moving cultural insight into tangible brand moments, from viral memes inspired by reality TV fandom to limited-edition flavor drops and live events brought to market in under a month. The result is content that doesn’t just follow conversation, but extends it into the real world.

Our recurring social series consistently delivers outsized reach, with some formats surpassing 1 million impressions while outperforming category benchmarks. At the same time, we tap into broader conversations around lifestyle, wellness, and social behavior to position Truly as a fun, culturally relevant alternative in a crowded category.